Motive, formerly known as KeepTruckin, is a technology company founded in 2013 by Shoaib Makani, Ryan Johns, and Obaid Khan with the mission to improve the safety and efficiency of trucking businesses.
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves more than 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Over time, Motive expanded its platform to offer broader fleet management solutions including vehicle and equipment tracking, driver safety features, compliance tools, maintenance management, and spend management. Their technology leverages GPS tracking and dashcam integrations to provide real-time insights and monitoring capabilities for fleet operators.
In 2022, the company rebranded from KeepTruckin to Motive to reflect its expanded vision and product offerings.
The company is headquartered in San Francisco, California, with multiple offices across the United States and internationally, including Nashville, Buffalo, Vancouver, Taipei, Islamabad, Lahore, Bengaluru, and Mexico City. Its corporate headquarters phone number is 714-888-2525, located in Fountain Valley, California.
Motive has a strong history of funding success, raising multiple venture capital rounds from 2013 through 2022, culminating in a valuation of approximately $2.85 billion. Its mission centers on improving fleet safety and operational efficiency through innovative software solutions designed for the transportation and logistics industries.
Visit gomotive.com to learn more.
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