NielsenIQ, originally founded as the A.C. Nielsen Company in 1923 by Arthur C. Nielsen Sr., is a global leader in consumer intelligence and market research headquartered in Chicago, Illinois. The company pioneered the concept of market share and has evolved to become the world’s leading authority on consumer buying behavior and market performance. With a presence in more than 100 countries and approximately 30,000 employees, NielsenIQ serves a wide range of industries including retail, manufacturing, health and wellness, and e-commerce.
We are a global, diverse team that is passionate about bringing world-class solutions alive and engaging with different end2end business branches to bring the complete consumer journey to our clients. Client satisfaction and highest quality standards in the markets across the world are our core drivers and focus areas.
Initially starting with providing reliable and objective marketing data, NielsenIQ expanded internationally by 1939, establishing its first overseas office in Oxford, United Kingdom. Over the decades, the company underwent several ownership changes, including acquisitions by Dun & Bradstreet in 1984 and later by Dutch firm VNU in 2001. These changes led to NielsenIQ’s current form, incorporating marketing media research and consumer shopping trend analysis.
Today, NielsenIQ offers a suite of advanced services such as market performance measurement, consumer and shopper insights, and marketing and media optimization. The company’s innovative use of technology, such as its early MVP (Media Voice Panel) program, has pushed forward the capabilities of data collection and analysis in the consumer research space.
NielsenIQ’s product portfolio also includes best-in-class digital product content creation, like high-quality photography, CGI imagery, and lifestyle visuals, designed to enhance online shopper experiences and brand engagement. These offerings help brands optimize their speed to market while gaining competitive advantages through flexible and comprehensive solutions.
In 2023, NielsenIQ expanded further by acquiring German market research firm GfK, enhancing its global footprint and reinforcing its position as a driving force behind consumer intelligence across industries and economies. Maintaining a commitment to forward-looking buyer insights, NielsenIQ continuously advances its measurement techniques to support companies worldwide.
With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
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